UX/ UI Projects | ymw.design

The nature of this work is confidential.

Role: Experience Designer

Contribution:

Reduced the number of interactions from 24 to 9 and increased conversions
Participated in early design exploration and worked with the strategy team on user journey, user flow, and information architecture
Created wireframes, UI, and interactive prototype
Followed the outcome as the research team conducted usability testing

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Role: Interactive Designer

Contribution:

Directed user research, affinitization, data analysis, ideation, wireframing, and prototyping.
Participated in market research and competitor analysis.
Solely designed a feature from ideation to final interactive prototype.
Arranged and created the final interactive prototype for all 5 chosen concepts.
Presented in client check-ins, mid-term and final presentations.

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Role: Project Manager & UX/ UI Designer

Contribution:

Led a team of 11 multidisciplinary designers and orchestrated projects within strict timeframes by solving complex problems.
Built successful project plans covering objectives, resources, and staffing to meet schedules.
Worked closely and listened to team members' feedback to identify issues and resolve conflicts.
Assessed each scrum team member's responsibilities and delegated tasks to balance each one's workload.
Maintained open communication by presenting regular updates on project status to professors and clients.

Navigation Aid for Visually Impaired to help them reach their destinations safely.

Individual Project

Contribution:

Identified problems that marginalized group is facing in everyday life by collecting information from various sources.
Conducted research and applied both qualitative and quantitative analysis techniques to generate ideas.
Created mid-to-hi-fidelity prototypes based on user flow to establish voice user interface design and information architecture.
Solved complex problems by implementing emerging technologies in an innovative way.

Innovative Personal Inventory IOS App.

Role: UX/UI Designer

Contribution:

Set timeline and milestones for the team.
Facilitated brainstorming and ideation sessions as well as mentored team members' UX/UI design skills.
Directed user research and created user flow, storyboard, and user journey map to establish user interface design and architecture.
Created low to hi-fidelity prototypes using Figma.
Conducted live user testing of components and functionality to evaluate the effectiveness of designs.